Gamification is the integration of game mechanics or game dynamics into a website, service, community, campaign, or application in order to drive participation and engagement.

Here are three different and sometimes opposing views of Gamification. 

The first is by Jesse Schell at the 2010 DICE conference. He did present the concept somewhat “tongue in cheek” but it is still an interesting idea to contemplate and to think of the ramifications and danger of this extreme.
 

The second is a view from Amy Jo Kim. Her view is to look at Gamification as more of a Journey.

The third is the view from Ian Bogost who is a researcher, designer, and critic who focuses on videogames. He’s a professor at Georgia Tech and a founding partner of Persuasive Games, a videogame studio. 

Take a look at all three views and see which most accurately fits your view or which combination of views fit your idea of gamification.

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