Editor's Blog - Gamification is Serious Business!
Posted: Aug 14, 2012
"Gamification is as much about psychology and mental models as anything else. It is about encouraging users to engage in desired behaviors," Bryan Barringer of FedEx explains. In the gamification projects he's worked on, the desired behavior often requires a fundamental shift in outlook: from equating knowledge-hoarding and power to believing that knowledge sharing is power.
Could a gamification strategy enhance your business?
Read the full article here.