ABOUT QUEST > EXECUTIVE DIRECTOR'S MESSAGE
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March 26, 2008
Dear Quest Members and Subscribers,
Among the major outcomes of the Quest Board of Directors’ strategy sessions last June is a recognition and renewed emphasis on serving Quest members at many different levels. The goal is to build a more dynamic value by reaching beyond our more traditional product-specific offerings (horizontal programming) to add more vertical programming to meet Quest member needs.
Is that clear as mud? In a nutshell, our research with Quest members tells us we have a lot of resources for engaging and educating based on the Oracle product you use. Examples include product-specific special interest groups, the customized version of Quest eNews that you receive based on which product you’ve told us you use, and of course the product-specific content in our printed and online communications such as magazine interviews with the divisional general managers for JD Edwards World, EnterpriseOne and PeopleSoft and the product-specific advocacy websites and committees. |
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DeLaine Bender
Executive Director,
Quest International Users Group
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Last summer’s strategy session identified a need for strengthening the vertical industry slice that cuts through all product lines, so since then we’ve been working to make that goal a reality. Oracle’s movements are trending be very industry focused, including acquisitions of market leader products in key industries. Our board of customer volunteers feels that Quest is ahead of the curve by adding some equally strategic resources, focused on both the industries Oracle is targeting as well as on the industries that are most heavily represented within Quest’s membership.
The latest edition of Quest Q&A Magazine (in the mail now) reflects a stronger industry focus, including the interview with Oracle’s Sonny Singh. In addition, you will see the industry-focused initiative in action if you are attending COLLABORATE 08, where we have added nine “industry paths” full of product-neutral but industry-specific content. Look for similar vertical enhancements to our Quest regional conferences and other publications.
Whatever your interest, Quest strives to create programs and services that hit the mark and fill a unique need. If we aren’t quite there yet for you, please let us know. My email address is delaine.bender@questdirect.org, and I look forward to hearing from you.
As always, thanks for your participation in Quest.
DeLaine Bender
Executive Director
Quest International Users Group